23 Billion Minutes and Counting: The Unstoppable Rise of “KPop Demon Hunters”

A new powerhouse has emerged on Netflix. The animated film “KPop Demon Hunters” has racked up an incredible 23 billion minutes of watch time and has become the platform’s most-viewed movie with 236 million views, signaling a new era for streaming content.
The movie, about a demon-slaying K-pop group, has become a global sensation since its June release. Its view count officially puts it ahead of the previous record-holder, “Red Notice,” as well as other major hits like “Don’t Look Up” and “The Gray Man.” This achievement highlights a significant shift in what audiences are looking for in a blockbuster.
While its 23 billion minutes watched is a massive figure, it’s worth noting that it places third in that specific category due to its relatively short 100-minute runtime. However, in the metric that Netflix prioritizes for its official rankings—total views—it stands alone at the top.
The film’s widespread appeal is also reflected in its critical acclaim and the phenomenal success of its soundtrack. With a sequel now confirmed, the world is eagerly awaiting the next chapter in the story of Huntr/x.